SMM is a type of marketing that makes use of social media apps as a marketing tool. These social media platforms allow brands to connect with their target audience to: build a brand increase sales; drive traffic to a website; and build a community of followers to share and engage with content.
Here are some social media marketing myths:
Social media is cheap or free
Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, Ning's social networking tools, and content aggregators like StumbleUpon and Digg. You can also look for the best advertising firms in Michigan from various online sources.
There are also many free blogging tools like WordPress, Blogger, FriendFeed, and Twitter. But getting them into a corporate marketing program takes time, skill, and money.
You can become a star very quickly
Social media is great when you're already a star, but there's really no such thing as an overnight sensation. For example, tweets can drive traffic to articles, websites, Facebook pages, contests, apps, videos, and more. – It's easier when your audience is already interested in your brand, or when you have a completely original product or idea that people are excited enough to want to share with their friends. But it takes a lot of time and dedication to keep your content fresh.
The results of social marketing are immeasurable
There are various methods and tools you can use to do this, and the number is growing every day. You can view blog comments, media mentions, traffic statistics, Facebook fans, Twitter followers, comments on your content, real-time blog promotion results, and clicks on your website. The tools are there and the number of people who know how to summarize and interpret data is growing.